DAYTONA BEACH, Fla. and BROOKLYN, N.Y., October 26, 2022 – FREIDA ROTHMAN and the Ladies Professional Golf Association (LPGA) announced today a multi-year partnership making FREIDA ROTHMAN an official marketing partner and official licensee. With a shared objective to celebrate the power, potential and strength of women, the partnership between FREIDA ROTHMAN and the LPGA will inspire hope through timeless jewelry and shared values of leadership, passion and giving.
The partnership includes on-site activations at determined tournaments, with a highlighted fan experiential space, and FREIDA ROTHMAN bangles, bracelets and pendants can now be customized with the LPGA logo. FREIDA ROTHMAN will also become an LPGA Women’s Network Official Partner and will sponsor a Women of Strength digital content series that will live on the LPGA Women’s Network, an online platform designed to inspire women off and on the golf course through a combination of expert advice, insights from golf’s top, female thought-leaders and curated stories from women through the Network.
“We are thrilled to welcome FREIDA ROTHMAN as an Official Partner of the LPGA Women’s Network, where we strive daily to elevate stories about golf’s power to transform the lives of women and girls. We believe our shared passions of celebrating the power, potential and strength of women will not only help us unite our community, but also connect more women to this beautiful game,” said Ninoska Zucconi, LPGA Director of Integrated Content. “We look forward to sharing inspirational stories together proving that determination and perseverance are at the heart of hope, which leads to achieving your dreams.”
FREIDA ROTHMAN elevates Brooklyn grit into wearable glamour for modern, empowered women. Born and raised in Brooklyn, founder Freida Rothman is a second-generation jeweler, mother of four and an entrepreneur with a focus on empowering women through her company. Inspired by the legacy of four grandparents – all Holocaust survivors – Freida’s designs honor strength, hope and resiliency through elevated pieces. Rothman is also an active philanthropist and mentor, and is a member of the Female Founder Collective.
Her national campaign, Women of Strength, has received recognition from the most recognizable institutions such as Nordstrom, QVC, Marquette University, West Point Military Academy and more. Launched as an ode to female endurance and fortitude, Women of Strength celebrates strong women throughout the nation that have overcome challenges with their positivity, perseverance, and resilience.
“Our partnership with the LPGA is a powerful statement about the value and the prestige of women in sports,” said Freida Rothman, Designer and CEO. “Our iconic STRENGTH bracelet is a symbol of female empowerment and of leveling the playing field for women in every endeavor. I’m especially proud to be celebrating the success of the amazing female athletes who compete in the game of golf and the game of life.”