This year will feature two firsts for the LPGA’s UL International Crown; 2018 will be the first time that the tournament is held outside of the US and the debut of the UL International Crown ambassador, Birdie.

Birdie us a fun-loving golfer who loves to travel the world and watch her favorite players. She was created in the spirit of the popularity of animated characters in consumer product marketing in South Korea, and her inclusion for the fan-engagement of this tournament presents a special opportunity for the LPGA to make this a truly international event.

A Little More about Birdie

  • Birdie loves to seek adventures and is always ready to hit the links

  • Birdie is never fully dressed without a bow in her hair and a club in her hand

  • She’s passionate about learning new cultures and wants to share her excitement with every golf fan

  • Birdie is excited to be the first ambassador of the UL International Crown

Every other year, since 2014, the LPGA has welcomed Austrailia, China, Chinese Taipei, England, Japan, South Korea, Spain, Sweden, Thailand, and the US to compete for their country to win the Crown. With Birdie’s help, you’ll be able to cheer, cry, love, and celebrate every moment of the tournament along with your favorite team.

To represent each of the eight participating countries, Birdie has nine different outfits and four reactions.

Read through the instructions below to see how you can include Birdie on your social media channels to cheer on your UL International Crown team.