When it comes to getting women excited about golf, you can’t underestimate the importance of creating experiences that feel personal and unique.
This week, I had the chance to attend an event hosted by PUMA Golf in Carlsbad, CA. PUMA is a big brand, with celebrity and athlete endorsements with the likes of Usain Bolt and Rihanna, so I was excited to learn they’d be celebrating the launch of their new line of PWRSHAPE golf skorts while I was in town for the LPGA Kia Classic.
The launch party was hosted on the driving range of Aviara Golf Club, a coastal California course known for its views and horticulture. The setting was a gorgeous backdrop for a night packed with thoughtful touches and fun surprises for guests:
PUMA entertained LPGA players and fans on the tournament’s practice range, handing out swag bags and cocktails to guests upon arrival. The food (and did I mention there were cocktails?) was delicious, and we couldn’t have asked for a better night of California weather.
The atmosphere was laid back with a mix of locals and women who traveled to watch the tournament or play in the pro-am, which made for great conversation and networking. The timing for an event like this was ideal, and mid-way through the evening we had the chance to take in an amazing sunset.
One of my favorite small touches from the night were the nail and eyebrow shaping stations. I can’t say that I’ve ever seen a glam squad take over a driving range at a golf course, but I’m hoping it won’t be the last!
We all know PUMA for it’s high performance apparel and athletes. One of the highlights of the night was a special appearance and intimate Q&A session with LPGA player Lexi Thompson who shared just how important feeling confident in how she looks is to her game.
Even a not so great round on the golf course feels better when you’re dressed to the nines, and that’s no different for professional players like Lexi.
“It’s made a dramatic change in my golf game. Even if I’m struggling, at least I look good.” @Lexi on wearing @PUMAGolf on the course #pwrshape #pumagolf @LPGA @LPGAKiaClassic pic.twitter.com/izAaW9z2cc
— LPGA (@LPGA) March 22, 2018
After the Q&A Lexi pulled out her clubs to put on a show. She’s one of the longest players on the LPGA Tour, so when asked if she had a favorite club it was no surprise that her favorite club is her driver.
“What’s your favorite club in the bag?” @lexi – “Driver” Easy to see why ????⛳????????. @lexi crushing it at today’s @pumagolf #PWRshape event ????????. @lpga_tour @lpgawomensnetwork @kiamotorsusa #byeball #driver #273average #killedit #outfitonpoint #18birdies #lpga #kiaclassic #womensgolf #womenwithdrive . . Find more exclusive content of @lexi by keeping up with us on @18birdiesapp ❤.
A great piece of advice Lexi gave the ladies came when she shared what goes through her mind before she takes a swing in competition. Her routine before hitting a golf shot: “I see my shot then take a deep breath before I take it away.”
The night ended with an autograph session, giving everyone the chance to personally meet and chat with Lexi and snap selfies.
It was a memorable evening with more take-a-ways than just swag bags and autographs. It was a perfect example of how to host an event that resonates with women of all ages and gets them excited about the game.
Have you attended or hosted an extra-special golf event for women? Tell me about it in the comments below!