You might notice something new during the broadcast for the Australian Women’s Open as well as last week’s ISPS Handa Women’s Australian Open—players and LPGA staff wearing a small green and gold pin featuring a heart over a silhouette of Australia. It’s something small, but the meaning behind it holds a great deal of significance, especially for the designer of the pin, the LPGA’s Senior Graphic Designer Anna McCambridge-Thomas.
As the LPGA joins the Australian Ladies Professional Golf Tour, the European Tour, and the PGA Tour of Australia at 13th Beach Golf Links in Australia this week, no one can forget that the days are clouded—almost literally—by the devastation of the Australian Bush fires, which have displaced countless people and animals as well as destroyed many homes and native plant species across the country.
Numerous LPGA players like Jessica and Nelly Korda, who is defending her title as tournament champion, Marina Alex, Sara Kemp, Charlotte Thomas, and many others as well as the LPGA have set up birdie challenges to raise money or donated directly to the relief efforts.
Inspired by the players’ generosity, the LPGA wanted to take it one step further.
The idea was to create something for players to wear that could show their support for all those affected by the tragedy while at the same time spreading awareness. A pin seemed like a natural solution. With the tournament coming up in Australia, and being followed by the ISPS Handa Women’s Australian Open the following week, the timing was perfect.
Within the same day, the pins were designed and out the door to be made.
“To have the design complete in one day is unusual because of all the back and forth,” Anna explained. “But I knew we needed to sprint on it.”
Aussie Love pin designed by Anna McCambridge-Thomas
The design was intentionally wordless, to serve as a conversation starter. She wanted people to ask about the pins and what they mean.
“The button itself doesn’t have every website to go to or every phone number to call in order to learn how to help,” Anna said, “but it is there as a reminder.”
The challenge for Anna, then, was creating something significant using only imagery.
“A lot of people would question the green and gold colors because most people recognize the Australian flag as being red, white, and blue, but the Olympic team color for Australia is green and gold, and since we’re a sports association, we wanted to show our support in that sense. And of course, there was a question of how this is going to show support . . . Well, the universal sign for love and support is the heart, so that went right in the center. Then there was the issue of how we show that it is LPGA Tour-related. The background is a stylized golf ball. Then, the addition of a border provided a nice, tight graphic that works really well.”
To Anna, the pin represents more than just bringing awareness to a growing issue but also embodies the culture of the LPGA and the organization’s genuine desire to give back in any way it can.
“We have players who are from Australia, and it’s crushing for them to have this happen. And I’m sure they all know someone who’s been affected,” Anna said. “It’s very personal to them, and our players are like an extended family to each other. When one woman is hurting somehow, the other women on the Tour come to her aid. It’s not just when there’s a big issue covered on TV and they come in to be the good guys; they do it all the time.”