The ’50s
The Liberation of Length
The 1950s were the beginning of a period of liberation when it came to hem lengths for women, offering the freedom to wear skirts above the ankle. With increased mobility on the golf course these skirts were typically coupled with a simple blouse and layered with a cashmere sweater. In warmer weather, sleeveless blouses were acceptable.
The waistline was also a topic of discussion for women on the golf course; while “sack dresses” were viewed as the modest choice, many women opted for dresses with a waistline.
Making a Comeback
The ’60s
Free Spirits and Waistlines
Bold colors and patterns began to make their way to women’s golf wardrobe in the 1960s. As hem lengths inched their way up, women were introduced to the skort, which made it possible to wear knee length skirts.
The intersection of function and fashion, were evident in this decade and as waistlines disappeared making way for free-flowing tunics and culottes. The desire for comfort was a sign of the times, leading the way for flowy dresses and skirts on the golf course.
The ’70s
The ’70s Colorful Pants
While women began wearing pants suits, form-fitting pants and platform shoes as statements of power and equality to their male counterparts, the ’70s did away with the golf dress and subbed in more of a unisex style of attire. Slacks replaced the golf dress and waistline accentuating clothing made a comeback.
Polyester was the fabric of choice and bright colors were officially in. It wasn’t uncommon to see women on the first tee sporting bright red or yellow trousers, with a flare at the ankle.
The ’80s
High Waisted Pants
Shoulder pads and big hair weren’t the ’80s only iconic fashion statements. The high-wasted pant was another fad whose popularity hit its peak in the decade.
Waistlines were accentuated with sleek belts and color-coordinated tops and bottoms, creating a chic look for women on the golf course.
Many credit a marketing campaign by Guess as the driving force that suddenly made everyone want a pair.
The ’90s
The Khakis
Forget the flamboyant hues of previous decades. In the ’90s, golfers decided they were enough to give them a headache on the course. The decade marked a time where woman traded loud colors for the more subdued. Classic pleated khakis were in style and typically paired with oversized polos.
Add a wide brim visor to top off the outfit and you were ready to hit the course.
Throwback
The Gap was the place to shop in the ’90s, offering a preppy look for golfers and non-golfers alike. Their popular advertisements helped make khakis all the rage and celebs and pop stars like the Spice Girls rocked this look often.
The 2000s
Less Sticking, More Wicking
Neutrals and khakis eventually lost their flame as golfers were ready to bring some color back into the game. Women began to push the boundaries of country club and resort golf standards choosing clothing that fit their desire to wear fabrics and cuts that could perform just as well as they did.
As sleeve lengths shrank, companies began to focus on using more breathable, moisture-wicking fabrics like polyester.
And then there were hats. Visors were all the women wore for years, but something about this decade’s sporty trend had some women doing away with the visor and preferring a hat instead.
Remember These?
We can’t reference ’90s golf course style for women without mentioning Bermuda shorts.
Let’s all admit we had a closet full of these in a variety of colors!
The 2010s
Golf Skort or Tennis Skort
Women’s gravitation to athletic styles have continued to grow in the 2010s, along with their demand for clothing that can be easily transitioned from work, to play, to the 19th hole.
Trendy garments with stretch fabric that don’t overlook the need for carefully placed pockets win with savvy golfers.
Enhancements in fabric technology allow for more fitted tops and visors are becoming popular again.
Ruffled Golf Skirt
Golf Dresses
Ball Markers
Styles and trends tend to fade away before they make a comeback and re-appear in our wardrobes.
What we look back and joke about now could be the hottest new trend in a decade or two, so maybe you should hang on to that old collection of Bermuda shorts. You never know when they’ll come in handy once again.
Only time will tell.
What trend do you think is next to come? Let us know in the comments below!
Love this….we all know matching our partners and dressing up is half the fun! I wasn’t playing yet in the 80’s….glad I missed those fashion days.
In any area of life, women play a vital role in society so women are equal respect as men in the society. The story of Golf Fashion inspired me forever that women can also passion for growing the game of golf for women.
It’s time for golf clothing manufacturers to start making clothes that are functional as well as fashionable. The industry is nowhere near focusing on functional yet. If they were, women would have deeper pockets in the front and pockets in the back to hold scorecard/yardage books and gloves while putting. Men wouldn’t put up with tiny little front pockets barely able to fit a golf ball, but women are expected to because heaven forbid we put anything in our pockets to disrupt our curves. Men wouldn’t put up with pants with no back pockets, but women are expected to because heaven forbid we present our posterior in the most sensual way. The golf fashion industry is not driven by women who golf, but heaven knows it should be.
Can I possibly buy copies of these sketches
I love these sketches, and walk down memory lane! Yes, I had those exact same plaid Bermuda shorts!
Love these sketches…nice trip down memory lane.