The first thing you need to know about emerging golf fashion company G/FORE is that they are not your parent’s golf clothes—and that’s just the way they like it. You might have seen G/FORE’s rainbow of golf gloves and striking shoes, hats, shirts, and even umbrellas toted around by some of your favorite celebs:

The godfather of golf Bill Murray (sporting not one but two G/FORE gloves)

Olympian Michael Phelps greenside at the Waste Management Phoenix Open