The first thing you need to know about emerging golf fashion company G/FORE is that they are not your parent’s golf clothes—and that’s just the way they like it. You might have seen G/FORE’s rainbow of golf gloves and striking shoes, hats, shirts, and even umbrellas toted around by some of your favorite celebs:
The godfather of golf Bill Murray (sporting not one but two G/FORE gloves)
And with designs that bring a much-needed splash of color to the golf course while still being respectful to the traditions of golf, G/FORE is creating amazing, new looks that will satisfy the rebel in any golfer.
Back in 2011, avid golfer and fashion designer, Mossimo Giannulli founded G/FORE with the intention of cutting through the typical, neutral colors he saw by bringing a bit of flair to the game. Today, G/FORE has gone from selling their colorful golf gloves to a full line of refined rebellion for both men and women that lets you turn up the volume on your personality without having to choose between style and performance. And with their recent partnership with golf attire giant Peter Millar, you’re about to see more of them very soon.
Recently, we caught up with G/FORE President Nicole Castrogiovanni at the 2018 PGA Merchandise Show in Orlando, FL to get a sneak peek at their upcoming line.
For G/FORE, there is no reason why golf clothes can’t be just as fashionable and fun to wear as the clothes you put on every day off the course. And that crossover fashion—the ability to wear a piece both on and off the course—is a big focus of theirs.
Even their social media accounts go against the grain in the golf scene. Rather than focus purely on golf or purely on their products, G/FORE’s social media is a cerebral blend of golf and fashion aesthetics. Like their designs, this out-of-the-box approach appeals to younger golfers—who are blurring the lines of what golf can be across the board.
But G/FORE is different from a lot of other big businesses in golf because G/FORE is a company run almost entirely by women. In fact, including their founder, there are only two men in the company.
They are proud to be a female-run company and attest that it is great for both men and women who play the game of golf to know that such a trendy company is almost entirely run by women.
At the moment, G/FORE is a small company with big ideas for the future and no plans of stopping anytime soon. In a sport where women—especially young women—can feel excluded and unwelcome because of limited or unappealing clothing options, G/FORE is a light in the dark. And, with a team of powerful, driven women at the helm, they are sure to help brighten up the perception of golf, and ultimately what golf can be, one glove at a time.
Take a look at styles G/FORE has to offer and let us know what you think about their brand of disruptive golf fashion in the comments below.