Since 2001, the PGA TOUR has tracked every shot hit in each round of competition. It took 20 years longer, but thanks to KPMG, the LPGA Tour was able to implement shot level data and allow the women’s game to blossom.

“As long-time supporters of the game of golf and drivers of diversity, equity and inclusion, we saw an opportunity to help the LPGA level the playing field,” said Laura Newinski, KPMG’s Deputy Chair and Chief Operating Officer.

KPMG Performance Insights collects full-field shot-level data at every tournament to create advanced analytics such as strokes gained and proximity averages. Just three years into existence, KPMG Performance Insights was and still is a revolution for the women’s game from every vantage point. Since its rollout at the 2021 KPMG Women’s PGA Championship, the program has collected data on over 1.5 million shots from over 350 players.

“From strokes gained to proximity to the hole statistics, players use the insights to elevate their games,” LPGA Commissioner Mollie Marcoux Samaan said. “Members of the media use the insights to deliver higher quality, more accurate reporting on the tremendous athletes we have on our Tour. KPMG Performance Insights is helping out players reach peak performance and enhancing how players, coaches, fans and the media analyze and experience the game.”

Strokes gained analytics have been particularly impactful, allowing individual performance to be measured against the rest of the field and more specifically evaluated by execution off the tee, approaching the green, around the green and on the green.

Unsurprisingly, Rolex Women’s World Golf Rankings No. 1 Jin Young Ko currently leads the Tour in strokes gained total with 2.23. Most of her strokes gained have come from her stellar approach play – she is third on Tour with 1.40 strokes gained per round. Through just these two numbers, the greatness of Ko’s game is better exemplified and explained for both fans and media.

KPMG Performance Insights’ biggest impact comes from its personalized player dashboard, which allows players to explore their strengths and weakness and develop a concentrated training plan. Each player has constant access to a plethora of data from every round they play allowing them to take a deep dive into their own game.

U.S. Solheim Cup Captain and KPMG ambassador Stacy Lewis will have the benefit of using KPMG Performance Insights to inform pairings and strategy for the Solheim Cup in 2023 and 2024. It will be the first time any women’s team uses this type of data solution in an international competition.

“KPMG Performance Insights has helped our players to better understand their game to inform the way they practice and play. It adds to the fan experience, and it adds to the broadcast tremendously, just to show how good these players are,” said Lewis.

But the program is far from complete and continues to add new enhancements each year. Tuesday, KPMG and the LPGA launched a publicly available website that will house KPMG Performance Insights for media and fans to access whenever, wherever.

The new site is mobile-friendly and will be updated each week after play concludes. Users will be able to access historical and season summaries in addition to individual tournament and athlete data. The site will allow fans to experience the game as never before with unfettered access to advanced analytics.