If you’ve never been to the PGA Merchandise Show, it will be hard to describe just how large the event actually is. Representatives from all over the industry—from clothing to equipment, to media, to everything you could possibly imagine that falls in between–gather to see everything that’s upcoming this year.
On the showroom floor, nestled between an indoor hitting bay and as many vendors as the eye can see, is the Main Stage, where the biggest announcements in golf are made. It was here that Steve Mona, Executive Director of WE ARE GOLF and a panel comprised of some of the most powerful women in the business of golf gathered together to discuss how the industry can best embrace the philosophy behind #inviteHER.
Launched in August 2018, #inviteHER is an industry-wide initiative to encourage golfers, facility owners, and teaching professionals to welcome the non-golfing women in their lives to take up the game.
The panel is available in its entirety by watching the video below, but here is a brief recap of one of the most visionary panels and conversations at the PGA Show.