“I’ve been amazed by the support for the hoodie and what this campaign represents – for the LPGA and our commitment to increase diversity in golf,” said Wie West. “We just wanted to create something that was easy to access and would make a statement. The hoodie is all-inclusive – worn by men and women of all ages, races and backgrounds. We want golf to be an inclusive sport and to increase access for people who haven’t had access to the game for a really long time.”
All LPGA proceeds from the #HoodieForGolf campaign were split between two non-profits doing important work to increase diversity in golf: the LPGA Renee Powell Fund and the Clearview Legacy Foundation. Powell, the second African American to play on the LPGA Tour, is currently the head golf professional at Clearview Golf Club. Clearview celebrated its 75th anniversary in 2021 and is the only course designed, built, owned and operated by an African American. The Clearview Legacy Foundation’s mission is to preserve Clearview Golf Club, built by Renee’s father, Bill Powell.
Through the LPGA Renee Powell Fund, the number of Black girls participating in LPGA*USGA Girls Golf programs has increased by more than 50%. Due to the overwhelming success of the #HoodieForGolf campaign, the LPGA Foundation has worked to broaden the Renee Powell Fund. The Renee Powell College Scholarship will boost the representation of and opportunity for Black girls within the collegiate golf space, while the Renee Powell Education Fund will increase the number of Black LPGA Professionals certified to teach golf by providing financial assistance to candidates in need.
“I am so proud of what this campaign has been able to do,” said Powell. “It created more fans for the LPGA and brought about more awareness of Clearview Golf Club and the Clearview Legacy Foundation. Most importantly, it allowed all of us to open more doors for girls that look like me and give them an opportunity to play this incredible game of golf.”
The #HoodieForGolf has also reinforced a new, contemporary dimension of the LPGA brand and expanded promotional horizons. DICK’S Sporting Goods joined the movement in the fall, selling the hoodie at select locations across the country, and the World Golf Tour (WGT) by Topgolf created a “virtual” hoodie to sell to their players.
“The response to this #HoodieForGolf campaign has really opened our eyes to the strength and commitment of our community of fans,” said Roberta Bowman, Chief Brand and Communications Officer for the LPGA. “They are diverse. They are passionate about the LPGA. And, they are proud to wear this hoodie-with-a-purpose.”
While the #HoodieForGolf was a limited-edition product for 2021, the remaining inventory is still available on LPGAProShop.com, while supplies last.
About the LPGA
The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive.
Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries.
Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and game-changers dedicated to growing the game of golf for everyone.
Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube.