Founded in Osaka, Japan, in 1906, Mizuno has long held an enviable reputation for crafting some of the finest golf equipment on the market, believing that precise and accurate custom-fitting is the only way to help every golfer reap the maximum performance benefits from its premium golf equipment.

“Custom fitting is an essential element of equipment set-up, and it can help all golfers maximize their potential,” says Jeremy Galbreth, Senior Director of Golf, Mizuno USA. “Our fitting program focuses on a golfer’s ability and establishes the correct equipment for their requirements, whatever their age or gender.”

Mizuno equipment is designed for all golfers regardless of gender, so the company’s cutting-edge custom fitting technology follows precisely the same principle.

Since its introduction in 2010, Mizuno’s renowned Shaft Optimizer has become the favored iron shaft fitting tool of golf professionals worldwide. Measuring five critical dynamics within the swing (Clubhead speed, tempo, shaft toe down, shaft kick angle and release factor; Mizuno’s Swing DNA), the Optimizer is able to recommend an iron shaft best matched to any golfer’s movement. Mizuno measures every shaft in-house to establish a map of EI curves to which it then matches the swing profiles. The new Bluetooth Optimizer enables Mizuno’s club fitters to capture swing data directly to the software run from an iPad or iPhone.

A recent upgrade saw a Gyro added to the Shaft Optimizer’s existing strain gauges, which allows Mizuno’s experienced fitters to digitally recommend a far more accurate lie angle than the traditional method of lie tape and strike board. The Gyro enables the club’s swing plane to be measured in 3D space along with shaft dynamics, ignoring face rotation through impact for a more accurate lie angle reading. Using a combination of the Gyro and strain gauges, which run throughout the shaft, Mizuno is now able to capture 40 data points from every swing.

The added capability of fitting for golf balls and drivers further enhances the fitting experience Mizuno offers.

“This is a great step forward for the whole fitting process,” says Bill Price, Director of Fitting at Mizuno. “In terms of the golf ball, being fitted for the correct model to suit your playing style can greatly improve performance. With regards shaft fitting for the ST Series Drivers, we’re ahead of the curve on this one. Using the same technologies as our iron shaft fitting enables us to precisely recommend shaft options for individual players based on their Swing DNA.”

Working with the LPGA, Mizuno is offering custom fitting opportunities at women’s events across the USA – spreading the company’s philosophy of “Custom Fitting by ability rather than gender.”


For more information on the Mizuno’s Custom Fitting or to find your nearest Mizuno Swing DNA Fitting Center, visit #ReachBeyond