You don’t have to search long to see that the landscape in golf is shifting.
With women and girls picking up the game faster than ever, we have the trailblazing women from generations before to thank, along with the bold leading ladies of today who are creating paths of their own and transforming the game.
In honor of Women’s Golf Day, we’re celebrating the women who are changing the rules and using unique approaches to running businesses and growing brands in equipment, design, instruction, fashion, tech and more.
Read on to find out about these dynamic women who are changing the game:
PGA/LPGA Professional, Suzy, is a mother of two and Director of Instruction at her own golf academy in Cromwell, Connecticut. She is on course to become the next President of the PGA of America, the world’s largest association of golf professionals. She has her eyes set on inspiring change both within her organization and amongst the landscape of the golfing public. Along with many others, I want to see more people playing our game,” says Whaley. “I want people from every background to feel that they are welcome. And I want our professionals to have the resources they need to achieve greatness.”
Turning a concept into a movement with more than 1,000 locations in 50 countries, Women’s Golf Day uses golf as a vehicle to celebrate women and girls, providing golf courses with a platform to get more women to experience the game in a supportive environment. In three short years, Elisa has mobilized an industry around her impactful initiative.
Introduced to the game by founder Sandy LaBauve, Cori sits at the helm of her local LPGA*USGA Girls Golf program, offering year-round events for girls in one of the most active of the 500 programs on the globe.
Take a look at Girls Golf of Phoenix’s Instagram account to see why Cori’s program has become a flagship site, quickly changing the image of golf for girls and parents and serving as inspiration for other junior golf programs.
Tiffany founded Black Girls Golf in 2011, determined help other women of color take advantage of relationship building through golf. She's built a community of more than 3,000 women with locations across 33 states which offer a welcoming space for members to learn, practice and play golf.
While members benefit from the organization’s partnerships with PGA and LPGA teaching professionals, Black Girls Golf also prides itself on offering more than just golf, but a sisterhood on and off the course.
Susan, the driving force behind the 18Birdies brand strategy, marketing and communications, has made it her mission to leverage the company’s mobile technology to attract new golfers and transform the industry by making golf more fun, interactive, and accessible.
She has commissioned studies to gain better insights of motivators for golf amongst women and has shared those findings throughout the industry with fellow decision makers to implement a more inclusive approach industry-wide.
Joanna designed her golf apparel brand, JoFit, to work for women of all shapes by tailoring her pieces to fit a women’s form, golf game, and lifestyle. The brand is acclaimed by amateur golfers, professionals and golf instructors alike for its wide-ranginging style, fit, and ability to transition seamlessly from golf to running errands or dining.
Kate’s “Birdie-isms” make golf skills memorable for young golfers and have become so popular that she has quite literally put them in a box, launching the Birdie Basics and Birdie Basics Pro boxes; a joint curriculum, lecture series, and utility kit that gives parents, teachers, and professional coaches alike the tools and access to implement her popular, New York-based Urban Golf Academy’s proven methods to turn their young students into lifelong golfers.
Former Victoria’s Secret exec, Megan, founded woman-owned and operated company FORAY Golf to address one of golf’s biggest barriers to entry for women: limited clothing options.
Her company’s approach is unique bringing a taste of high-fashion influence to the golf world and edgy social media campaigns which generate excitement and high demand.
The magic of what FORAY does is in its limited quantities sold directly to consumers which means the company can use better quality fabric made in Europe that the big companies can’t afford to use.
Known worldwide as “The One-Handed Lady Golfer”, Gianna Rojas, was born without fingers on her left hand, forcing her to learn early on to adapt herself to whatever life threw at her. She founded Adaptive Golfers then launched AdaptiveGolfers.org to serve as a resource for people with different abilities, helping them play to the best of their potential.
Golf has opened many doors for Lee, and now she’s opening the doors at Topgolf where more than 17 million people a year touch the sport. From reluctant junior golfer to professional tour player and manager to Michelle Wie, Jeehea Lee now oversees a small team that helps expose Topgolf to a broader audience. Among these is Topgolf Crush, which is a mobile Topgolf that replicates the iconic game and experience at different venues.
A former LPGA Tour Player, Anya is on a mission to change the way people view women in sports and lends her voice to media outlets like VICE, Huffington Post, and espnW. In response to the lack of female representation in sports media, she launched Major League Girls (MLG), an online community for girls to share stories about how playing sports has changed their lives.