DAYTONA BEACH, Fla. and SOMERSET, N.J. Sept. 26, 2022 — SHI International and the Ladies Professional Golf Association have announced a multi-year agreement that makes SHI, one of the largest IT solutions providers in the world, an official technology partner of the LPGA Tour. The natural partnership stems from both organizations’ commitment to amplifying women’s leadership, empowerment, diversity, equity, and inclusion — the LPGA through sport and SHI through technology.
The gender gap in technology is steadily shrinking and female representation in large global technology firms is predicted to reach 33% this year. SHI, the largest Minority and Woman-owned Business Enterprise (MWBE) in the United States, features a workforce proudly above that industry average. This is one of many synergies between the two organizations.
“Partnering with the LPGA allows SHI an opportunity to have different conversations with business and IT leaders in a new and fun environment, growing our relationships through a love of golf and an admiration of the world-class abilities the LPGA players possess,” said Thai Lee, co-founder, President and CEO of SHI International. “We are excited to introduce our customers, business partners, and employees to the sense of community, empowerment, and growth felt at LPGA tour events that make this partnership a natural fit.”
Through this partnership, the LPGA will leverage SHI’s expertise with transformational technology procurement and infrastructure to help meet the fast-paced and ever-changing technology needs of the association. Meanwhile, SHI and its customers will benefit from corporate branding and on-site hospitality opportunities at select tour events, utilizing the LPGA as a tech story-telling platform to emphasize their commitment to supporting women’s sports in a significant way.
“Thai Lee and her team at SHI have thrived in the IT industry by recognizing the advantages of supporting diversity throughout a company’s workforce and partnership network,” said Kelly Hyne, Chief Sales Officer of the LPGA. “We are thrilled to welcome a new partner whose mission aligns so closely with our values. Together we will continue to elevate our world-class athletes and our sport around the world and strive toward peak performance in all aspects of the organization.”
The LPGA partnership marks the second foray into sports sponsorship for SHI, which holds the naming rights to Rutgers University’s SHI Stadium.