While visiting Washington D.C. a couple years ago, a friend of mine called me and said, “You need to come to this golf facility and meet the woman who founded it. You’ll love her.”
I ventured over to downtown, and walked into City Swing, an indoor golf facility with a high-end boutique and exclusive feel. Upon entering, City Swing’s founder, Tari Cash, gave me a big warm smile and immediately made me feel at home. Soon, we were hitting golf balls, and through that, a friendship was formed.
Cash’s foray into golf didn’t have its typical start. She didn’t grow up in a golf obsessed family, ever play competitively, nor did her career even begin anywhere near the golf industry. Her journey began in finance before heading to Harvard Business School to get her MBA. Then she pivoted, entering the car industry helping Tesla open a branch in the D.C. area. After a pit stop at Under Armour, Cash decided it was time for a new adventure, and to merge her love for golf into a business idea.
I chatted with my friend about the path that led her to starting City Swing, and how the pandemic has caused her shift gears with the business, with the main idea of it still intact: to grow the game.