While visiting Washington D.C. a couple years ago, a friend of mine called me and said, “You need to come to this golf facility and meet the woman who founded it. You’ll love her.”

I ventured over to downtown, and walked into City Swing, an indoor golf facility with a high-end boutique and exclusive feel. Upon entering, City Swing’s founder, Tari Cash, gave me a big warm smile and immediately made me feel at home. Soon, we were hitting golf balls, and through that, a friendship was formed.

Cash’s foray into golf didn’t have its typical start. She didn’t grow up in a golf obsessed family, ever play competitively, nor did her career even begin anywhere near the golf industry. Her journey began in finance before heading to Harvard Business School to get her MBA. Then she pivoted, entering the car industry helping Tesla open a branch in the D.C. area. After a pit stop at Under Armour, Cash decided it was time for a new adventure, and to merge her love for golf into a business idea.

I chatted with my friend about the path that led her to starting City Swing, and how the pandemic has caused her shift gears with the business, with the main idea of it still intact: to grow the game.

So tell me, how did you find yourself starting a golf business?

I love this question because I think so many experiences that I had before the golf industry have led me to the point where I feel like I can be really successful in the golf industry. So I started my career in financial services, working for City Group, and managed Citibank branches on the upper East side of New York City. It was the first time that I had my own profit and loss statement and had employees to manage. And as I like to say, I had the keys to my own little business, and obviously it very much wasn’t mine, but I think from day one, I treated it like it was mine.

And that to me is entrepreneurial spirit right there. So without even calling myself an entrepreneur, I think I learned and realized that I wanted to truly be one. From there, I went to Harvard and got my MBA. And it was there that I began exploring the auto industry, and at the time the auto industry had a lot of training programs for women and people of color. That’s when I decided to go into the auto industry, learn that business. Not much later, I ran the entire East coast for Tesla from a sales marketing and operations perspective and grew the business in D.C.

Okay, so you started off in finance, then went into the auto industry. Where did the genesis of your love for golf begin?

So I first held a golf club when I was about 16 or 17. My dad had gotten really into golf, and for Father’s Day, my mom took my brother and I to get a golf lesson to surprise my dad.

To this day he describes it as his worst Father’s Day ever, because we had only taken one lesson, and on the course had to let the entire club play through and it was a nightmare for him! I didn’t really develop an interest in the game then, but when I went to business school, I started to take it more seriously and honestly fell in love with it.

What did you love about the game?

I love the strategy. I love self-improvement and the ability to get better at things. I think golf is one of the best ways to see that addiction through because I’m always striving to get better.