The LPGA announced today that Velocity Global, the leading provider of global expansion solutions, has been named the Official Global Work Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. Velocity Global will work with the LPGA Tour and LET to highlight the global impact of their players, representing more than 60 countries, through enhanced storytelling opportunities and player recognition.
“This partnership highlights that global talent pushes greater competition,” said Rob Wellner, Velocity Global Chief Revenue Officer. “Golf is truly a global sport and to achieve success, you must perform against anyone, anywhere. We’re proud to partner with the LPGA and LET to support the game’s global players just as our Global Work Platform supports talent and businesses around the world.”
The partnership introduces the Velocity Global Impact Award, celebrating players who have helped to grow the sport of golf and inspire the next generation of athletes through their actions. More details on the Velocity Global Impact Award, including the structure of the 2022 nominations, will be shared in the coming months.
“We’re excited to welcome Velocity Global to the LPGA Partner family and create this Impact Award to showcase our players outside the ropes,” said the LPGA’s Chief Sales Officer Kelly Hyne. “As a like-minded global business, Velocity Global will help illustrate the impact our players make in the game of golf and in their home countries. We look forward to many years of collaboration.”
The LET will utilize the Global Work Platform from Velocity Global to simplify compliance, benefits and payroll for their talent to deliver tour events in 25 countries across multiple continents this year.
“We are delighted to partner with Velocity Global to utilize their world-class expansion and talent solutions to help accelerate the growth of our business and international footprint,” said LET CEO Alexandra Armas. “We fully embrace this opportunity to best service our players and continue growing the game globally.”
Additionally, as an Official Partner of the LPGA’s Women’s Network, Velocity Global will utilize the LPGA platform to highlight those initiatives internally focused around women’s leadership, diversity, equity, and inclusion through additional programming.
Velocity Global furthered its support of the women’s game with the recent announcement that LPGA Tour players Lexi Thompson and Albane Valenzuela joined six-time PGA TOUR champion Billy Horschel and four-time APGA Tour champion Kevin Hall as its global golf brand ambassadors.
Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com.